Lipton – Hot Sand

Hot Sand Beach

One of a small series of short summer ads for Lipton, commissioned by Torke cc

Credits                                       

Director / Animator: Manel Sacadura
Layout / Characters: Carina "Anihime" Beringuilho
Production: Homy Animation
Sound: Dizplay
Voice Over: Madalena Brandão
Agency: Torke CC
TV producer: Proud
Client: Unilever

Storyboard

The storyboard by Manel Sacadura, with the detailed shot-by-shot plan developing Xirica Marta (Torke cc)'s base plot

Concepts

The visual concept is a minimalistic approach - flat colours with a little texture added, to maximize the brand presence.

It was Carina's task to materialize this, and she's done it beautifully.

Thanks for watching!  😃