Vitinho is a very popular character in Portugal, almost in-printed on the memory of every pre-millenials. He was the mascot for a major cereal brand for about 25 years, widely merchandised, and starred a couple of short films broadcasted daily by in national tvs after dinner, reminding children "it's bed time".
I had the privilege to work this character in some commercials and this short films, in the beginning of my professional career - back in the era of pencil animation and painted cells. So it was a pleasure and a honor to accept the invitation of José Maria Pimentel, it's creator, to join in again on the start of Vitinho's big coming back!
The character has always existed as a classical 2D cartoon, and we had the challenge to upgrade it to 3D. And for the first time in history, he speeks, too!
Now free of former brand commitments, the character's is aiming for awareness subjects, thus this film is a good restart.